You might need a considerable amount of background information during your research. In order to make the most of the results of your research it is useful to consciously plan the research in a way that it provides you with information relevant to you. FreQuest’s consultants are ready to assist you in choosing the most effective methods for your research.
At freQuest Ltd. developers, programmers and market researchers work together, which guarantees that our clients always experience the highest possible professional expertise. Our research consultation team consists of well-prepared market research experts.
You are uncertain about the data collection method to use for your research?
Some target groups can be availed in a more cost-effective way by online data collection, besides, they might be more willing to answer questions that they would not in case of personal or telephone interviews. In case of other segments, where the internet penetration is low, the two methods mentioned above are more suitable. In greater, more extensive surveys experts recommend the hybrid method i.e. the combination of personal, telephone, mail or online data collection. The determination of the optimal method in a given survey depends on several factors.
You do not know the size of the sample to involve?
The size of the sample also influences the results of the research. In case of a higher number of respondents the survey can provide a more accurate result, however, a sample that is too large may increase the costs significantly, besides, the size is not necessarily in direct proportion with the reliability levels of the data. If you turn to our experts experienced in market research for help, you will make decisions concerning the size of the data more and more confidently in following projects.
You are uncertain about who the target group is and who should be involved in your questionnaire?
In many cases the most basic question is the most difficult to answer: who is the target group of your survey? In case of the study of acquaintance with a website is it enough to survey internet users or should we carry out research representing the whole population? In situations where it is difficult to make a decision it is worth thinking over what you expect from the survey and what you will use the results for.
If you need assistance or have any questions about market research, feel free to contact us! We are available at the info{.}frequest.com email address.
